Raw Pet Co. partnered with PBC to bring decades of raw feeding expertise into the online market - establishing a brand, a digital presence, and a go-to-market strategy to convert that expertise into a commercially viable direct-to-consumer business. The work spanned brand strategy, identity, and the growth infrastructure to support long-term customer acquisition and retention.
Raw Pet Co. had something genuinely hard to replicate: deep, generational knowledge of raw feeding built over decades. Their aim was to translate that knowledge into a one stop shop for raw feeders online. Moving from an established offline business into the online space, they needed a brand and market launch strategy that could communicate that authority to a new audience - one who might be curious about raw feeding but unfamiliar with the business, and who needed both education and reassurance before committing to a purchase.
PBC worked closely with the Raw Pet Co. team to develop a brand that balanced authority with approachability - communicating their depth of expertise while remaining warm and customer-focused. The positioning centred on their generational knowledge of raw feeding as a genuine differentiator: not a trend, but a practice they had understood and refined long before it became mainstream.
The website was built to do real commercial work - educating customers, reducing barriers to purchase, and making the raw feeding decision feel supported rather than overwhelming. Central to this was the custom meal plan calculator, which allowed customers to generate a personalised feeding recommendation based on their dog's weight, age, and dietary goals, reinforcing Raw Pet Co.'s expert positioning at the point of decision.
Supporting the launch, email automation flows and a content strategy - including coordinated product photography and user-generated content - were created to build community, drive referrals, and sustain growth beyond the initial launch period.
The brand identity communicates genuine authority without feeling cold or clinical - warm, credible, and immediately distinct in a category where most competitors lead with price rather than knowledge. The website educates, reduces barriers to purchase, and makes raw feeding feel supported rather than overwhelming. The custom meal plan calculator puts personalised expert guidance at the centre of the customer experience.
Raw Pet Co. went to market with a brand, a digital presence, and a growth infrastructure that genuinely reflected the depth of expertise behind it. The one-stop-shop vision they came in with had become a reality.
“The team played a key role in shaping our brand from conception – helping us define our identity and delivering a look that perfectly captures the essence of what we’re about. They went above and beyond in helping us establish a strong brand presence right from the start.”
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