Our purpose

We believe the businesses shaping animal health and wellbeing in Australia deserve marketing that is as rigorous and ambitious as the work they do. That belief is at the core of everything we build with our clients.

Animal health and wellbeing is not a category like any other. The science matters. The ethics matter. The trust that buyers place in these businesses matters. We bring that understanding to every engagement - combining the discipline of evidence-based marketing strategy with genuine knowledge of the industry we work in.

Our team

Tarryn Michie

CEO and co-founder

Tarryn co-founded PBC with a clear belief: that animal health and wellbeing businesses deserve marketing that is as rigorous and ambitious as the products they create. She brings 15 years of corporate experience to the role, and oversees the commercial and operational direction of PBC. Her current focus is expanding PBC’s presence into the UK and European market.

Erin Michie

Creative Director and co-founder

Erin co-founded PBC with Tarryn, and leads all creative and brand work across PBC’s client engagements. With a strong track record of building brands that cut through in competitive markets, she specialises in translating strategic direction into distinctive visual identity, messaging, and creative that is coherent, recognisable, and built to last.

Melissa Smith

Director of Strategy and Growth, ANZ

Melissa has over 25 years of marketing experience, with the last decade focused on health and wellness. A trained naturopath as well as a senior marketer, she combines health literacy with strategic marketing expertise – giving her a unique perspective on how to position and grow businesses in this space. She leads marketing strategy for PBC’s ANZ market.

We start with evidence, not assumptions.

We simplify where others complicate.

We say what we think, recommend only what we believe in, and measure what matters.

How we work

Why work with us

01

The only strategic marketing consultancy in Australia dedicated to animal health and wellbeing

02

50+ successful client engagements across the animal health and wellbeing industry

03

Five-star client rating - Australian Achiever Awards 2025 (Winner)

04

20+ years of senior marketing experience across health, wellness, and animal health categories

05

Evidence-based approach grounded in the disciplines of marketing strategy

06

Deep understanding of the science, ethics, and buyer behaviour that shape this industry

What our clients say.

"The team played a key role in shaping our brand from conception – helping us define our identity and delivering a look that perfectly captures the essence of what we’re about. They went above and beyond in helping us establish a strong brand presence right from the start.”

"Their team has been instrumental in helping me aim high. Under the leadership of Tarryn and Erin, they’ve provided unwavering support and expert guidance, playing a crucial role in shaping key decisions for my business."

"I’ve worked with them for 12 months and it has been a great decision for my business development. They are professional, knowledgeable and efficient – and bring such diverse knowledge and skills. If I could give 6 stars I would."

Tarryn and the team helped solidify the launch of our brand – pointing us in the right direction to increase brand awareness, grow and nurture our audience, and make informed decisions.

As an animal supplement company, we were in search of a team that could truly understand our niche market. PBC has been that and more. Their holistic approach has been a genuine game-changer for us.